ANNOUNCEMENT KEY FOCUS

PLCS 2019 REGISTRATION

Date: 28-29 November 2019
Location: Shanghai, China

PLCS 2019 SPEAKERS

Ben_Phillips-web
China Southern Airlines
Deputy General Manager, Marketing Development
Ben_Phillips-web
Shandong Airlines
Guo Caiseng
Research Officer and Manager of Statistics & Research Management
Ben_Phillips-web
Purdue University
Gao Yi
Associate Professor, School of Aviation and Transportation Technology
Ben_Phillips-web
Sichuan Airlines
Hao Zheng
Deputy General Manager, Commercial Committee 
Ben_Phillips-web
Shenzhen Airlines
Zhang Yu
Deputy General Manager, Marketing Committee
Ben_Phillips-web
China Airlines
General Manager, Loyalty & Digital Marketing
Ben_Phillips-web
Edmonton International Airport
Myron Keehn
Vice President, Commercial Development 
Ben_Phillips-web
United Airlines
Senior Manager-MileagePlus International

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PLCS 2019 AGENDA

Agenda in Brief

DAY ONE THURSDAY, 28 NOVEMBER 2019

0800-0900 REGISTRATION

0900-1700 KEYNOTE SPEECHES (20 MINUTES EACH)

1000-1100 COFFEE BREAK & NETWORKING

1450-1530 COFFEE BREAK & NETWORKING

1700-1800 PANEL DISCUSSION

1800-2000 WELCOME COCKTAIL RECEPTION (TBC)


DAY TWO FRIDAY, 29 NOVEMBER 2019

0830-0900 REGISTRATION

0900-1600 KEYNOTE SPEECHES (20 MINUTES EACH)

1000-1040 COFFEE BREAK & NETWORKING

1450-1520 COFFEE BREAK & NETWORKING

1600-1700 PANEL DISCUSSION


MAJOR TOPICS THAT WILL BE FOCUSED:

THE EVOLUTION OF AIRLINES AND AIRPORTS LOYALTY 

THE ADOPTION OF DIGITAL AGILE TRANSFORMATION FOR LOYALTY PROGRAM IN CHINA?
 
AIRLINE LOYALTY STRATEGY IN CHINA – WHO WILL WIN IN THE WORLD’S LARGEST LOYALTY MARKET

ENHANCING MEMBER ENGAGEMENT AND LOYALTY THROUGH NON-AIR REDEMPTIONS AND LOYALTY COMMERCE
 
DRIVING NON-AERONAUTICAL REVENUE AND AIRPORT PASSENGER EXPERIENCE IMPROVEMENTS THROUGH LOYALTY MARKETING AND OMNI-CHANNEL COMMUNICATIONS

TECHNOLOGY (AI, MACHINE LEARNING, BLOCKCHAIN) AND HOW TO USE IT FOR PASSENGER LOYALTY
 
THE IMPORTANCE OF PERSONALISATION IN CREATING BRAND LOYALTY

VENUE: SHANGHAI

Holiday Inn Shanghai Hongqiao

No.3555 QiXin Road, Minhang District 201101 Shanghai, China


MAP

CONTACT

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